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HomeAdvisor Spending $100 Million to Combat Word-of-Mouth Referrals
HomeAdvisor is spending $100 million to convince homeowners to rely on its platform above referrals from friends and family. That should tell you something about where the market is going.In its new...
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Keep It Simple Stupid: The Trick to Converting Online Leads
Home improvement is not a tech industry, but also it is.In the same way hailing a cab now means downloading an app, hiring a contractor is largely becoming a matter of going online. Customers,...
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When It Comes to Siding, Looks Are Everything
Photo: PexelsBeauty may be skin deep, but when it comes to siding, at least, looks are everything. Google search “siding curb appeal” and help yourself to the roughly 1.5 million links on that topic,...
View ArticleAre You as Tech-Savvy as Your Customers?
Remember what a struggle buying living room furniture used to be? You have your tape measure out, you’re diagramming the room, you’re trying to visualize what should go where, then what color fabric...
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But You Said the Price Was ...
photo: pixabay.comA Maryland contractor admits he got sweet talked into switching suppliers when a distributor trying to win his business offered windows at around $220 per unit. He was still feeling...
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Call-Center Success Is No Mystery
Photo: Wikimedia Commons / Diana VarisovaReborn Cabinets, in Anaheim, Calif., is known for having a highly profitable call center with low employee turnover. One of the keys to the call center’s...
View ArticleWant Two Legs? Try Two Calls
If you’re a “one call house,” essentially you’re looking to create a scenario where you, the salesperson, can force a buying decision at the first meeting. And that means you want all of the players -...
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Liability for injured subcontractors
Here’s the scenario. A homeowner looking to replace his roof solicits estimates from several roofing companies. The company he hires is the least expensive one and uses subcontractors to do the labor....
View ArticleNo Roofing Job Too Small: Ways to Make Roof Repair Pay
A leaking roof is among life’s more unpleasant surprises. It’s also a situation that catches homeowners unawares. Unlike property managers, most homeowners don’t budget for a new roof. What many will...
View ArticleAdding a New Product Is No Small Matter
You’re strolling along at that trade show when you see their booths. Gutter Monkey. Bath Beauty. Solar Sizzle. You wonder: Is it time for new product? If you manage it right, a new product can add 25...
View ArticlePackaging a Project
Recently, my husband ordereda set of steak knives from a family-owned company called Dalstrong. The knives were insanely, almost laughably, expensive, but after reading their oddly addictive website...
View ArticleCan you do better?
It’s a strange fact, but a fact nonetheless, that no one wins the race to the bottom in the home improvement industry. You put in your roof replacement proposal for $20,000, a competitor puts in his...
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Adding a New Product is No Small Matter
Strolling along at a trade show, you see their booths: Gutter Monkey, Bath Beauty ... Solar Sizzle. So you start thinking, maybe it’s time for a new product. If you manage it right, you could add 25 to...
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Why Bother With Custom Roof Flashing?
If you’re a roofer in a saturated market struggling to distinguish your business from the pack, this tip is for you.With homeowners, flashing counts. In fact, it counts 85 percent of the time. (And I’m...
View ArticleSiding By the Book
Homeowners writing a five-figure check for a siding job, whether vinyl or fiber cement, usually know only one thing about that job: When it’s done, it looks great. And since siding is mostly about...
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